Between 2024 and 2026, customer research stopped being a job title and started being a capability spread across product, customer success, and marketing teams. Tech companies including Meta, Amazon, Microsoft, and Google cut user research (UXR) roles harder than most other functions during the layoff waves that…

AI qualitative research is a methodological shift, not just AI-powered transcription. A 5-step workflow with humans framing the question and validating insight, AI doing the messy middle.

UX research has been stuck at n=5 because of researcher economics, not methodology. AI moderation lets you run 200 structured interviews in days — and changes what research questions you can answer.

Traditional customer research is expensive and slow. Learn how conversational AI delivers deeper insights at a fraction of the cost—with real examples.